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LUMIO, PERNOD RICARD
INDUSTRY
BEVERAGES
CATEGORY
Identity, Packaging
ILLUMINATE
THE NIGHT
In a post-covid era with in-home social occasions becoming increasingly popular, Lumio is about bringing people together to illuminate the night.
Nostalgia is a powerful tool, especially for our Gen Z audience, who love to celebrate a time in life when things were a lot simpler.
WHAT WE DID
We meticulously designed bespoke typography for 'Lumio', with graceful, flowing details. Drawing inspiration from nostalgic elements such as the fluidity of lava lamps and captivating hues of iridescence, we've infused the bottle with a vibrant aesthetic that resonates with our audience's love of nostalgia, all while maintaining a premium aesthetic.
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